The Marketing Revolution: Connecting Behavior with the Subconscious Mind

A scientific revolution is taking place. This revolution has to do with the exponentially increasing understanding of the human mind - the subtle yet profound influence of the subconscious mind on behavior.

Conscious awareness is merely the beginning of the journey into the mind. Neuroscientists agree the vast majority of cognitive processing takes place outside of conscious awareness. Most neuroscientists estimate between 90-95% of mental and emotional activity occur outside our conscious notice. Much of this "underground" activity is automatic and emotional. Much of this commotion is bubbling just below the level of our awareness.

So what's the fuss? Why care about mental activity that goes on behind the scenes?

The main reason is that subconscious activity has a massive impact on our perception of the world, daily behaviors, buying decisions, and satisfaction with life.

For example, the price of wine influences how people perceive the same bottle of wine. When people are told the price of wine is higher, they subconsciously create the perception of a better tasting wine. The "higher priced" wine is perceived to have different characteristics such as improved body, taste, and aroma in comparison to a glass of the same wine with a reported "lower price."

Another study showed that brand recognition plays a large role at the subconscious level in influencing how we perceive objects, such as soda. Blind taste tests may show that individuals like drink A over drink B by a large percentage. However, when those same individuals can see the product packaging and brand, they prefer B by a wide margin. No change in the two drinks, just an awareness of the brand which subtly yet powerfully kicks the subconscious mind into motion and changes the way the taste buds perceive drink A compared to drink B.

In addition, conscious self report measures such as polls, surveys and focus groups are poor predictors of consumer behavior. Self report measures are notoriously flawed in their ability to predict future behavior. The relationship between what consumers intend to do and what they actually do is low and can be completely unrelated at times. For instance, over 60% of individuals who tested a new kitchen appliance in their home stated they were "likely" or "very likely" to buy it within three months. Nearly a year later, not even 13% of those consumers actually followed through with their stated intention and bought the appliance. In following up with those who said they were going to buy but did not, it was discovered that this group could not explain the disconnect between their stated intention and their behavior.

What's more, the subconscious mind works at lightning fast speed. It works so quickly that it can pick up information from the environment that does not even register in the conscious mind. For example, a message which appears for a brief 30 milliseconds (below the temporal threshold of conscious awareness) dramatically affects individuals' behavior in the near future. An automobile manufacturer tested a new sensor system which automatically measured the speed of the car as well as the distance of an object directly in the path of the car. When the program discerned a high probability of a crash, it flashed a message on the windshield, "Brake!" During testing of the program, it was found that the ideal length of time to flash the message on the windshield was 30 milliseconds - so fast that the conscious mind was not even aware of it, but the subconscious mind was. When the message was shown for 30 milliseconds, drivers demonstrated optimum braking ability. When the message was displayed for longer periods of time (so the conscious mind could "see" it), the braking performance of drivers declined.

These examples are just the beginning of a revolution in marketing, advertising, branding, and improved consumer experiences.

With the birth of new imaging tools and innovative methodologies such as Emotion Mining's patented approach to get at subconscious thoughts and feelings, the mind is rapidly beginning to reveal its secrets. Similar to exploring the deepest depths of the ocean, we are on the verge of stunning new discoveries. And, among others, marketing and branding professionals stand poised to reap the benefits.

Dr. John Schinnerer is Director of Client Relations for Emotion Mining Company, Inc., which offers a novel, patented method to measure conscious and subconscious emotions and thoughts. In the past, Dr. Schinnerer has served as President and Founder of Guide To Self, a company that focuses on what makes people successful in life. Dr. Schinne

Why this marketing system will become one of the most successful marketing systems of the future and create many internet marketing millionaires.

Why this marketing system will become one of the most successful marketing systems of the future and create many internet marketing millionaires.

1. People have a tendency to want to follow leaders and Jay Kubassek is the founder of Carbon Copy Pro who have made millions of dollars in Internet Marketing thus far. Jay Kubassek is a top marketing industry leader and is a brand name in the industry and his company Carbon Copy Pro is becoming a brand in itself and the name is what will attract people to this system. That is what attracted me to this system. Why wouldn’t you follow the lead of some of the industries top income earners who have collectively earn millions and are ready to let you "carbon copy" their every move!

2. The excellent compensation package will definitely allow the average person to start earning commission in a matter of weeks once a little work is put in. You can earn huge up front commissions of $1000, $5000 up to $7500 immediately and get this at least $400.00 from every sale by persons that you sponsored, through to infinity (Excellent Residual Income). Do the maths..This is why your sponsors and CCPro will have an excellent support and training system because as you succeed so will they and their Residual Income as well as yours will multiply like crazy…WOW…Making real money instead of peanuts.

3.Excellent Training and Support including marketing materials, website, conferences, training calls, video training, follow up calls to your leads and much more. The reason, Help others and watch your income multiply..When you take yourself out of the equation and help others then people will see the value in what you are doing and will rush to your doorsteps and your retention rate will be very high (High Residual Income) and this is happening as I write this article…Also you are a part of the company and which company wouldn’t want only the best successful, motivated well trained individuals and representatives to represent them. Each and everyone who signs on to CCPRO are essentially Partners in the company who will undoubtedly contribute to the profitability and popularity of the company and hence benefit from a share of profits and the brand name of this company.

4. 97% of Internet Marketers fail hence you have nothing to lose by trying something a bit different. By different I mean…. It is a bit Different isn’t it?…Its you using a marketing system…Its you using the same website and resources and guidelines like the founders…People Fail..Systems succeed. CCPro has been tried and tested and improved and is essentially trying to take out the human variable out of Internet Marketing meaning little or no calling of your leads by you, if you don’t want to. Not everyone is comfortable making hundreds of calls every day..CCPRO have the Experts that will do the calling and closing of your leads for you..Thats right! the experts who enjoy calling, who knows what they are doing will do that. Hence this system more or less levels the playing field giving new marketers as well as seasoned marketers an equal opportunity. I THINK THAT SO MUCH INTERNET MARKETERS FAIL ANYWAY THAT THEY ARE BOUND TO TRY SOMETHING DIFFERENT. I remember when there was talk of Automated Forex Trading Systems years ago where the system trades currency for traders after they set certain parameters…This has now taken off with more and more forex traders using automated systems, removing the human variables such as emotions, greed, fear etc. CCPRO is pretty close to an Automated Marketing System and like Forex Automated Systems becoming very popular, so will Automated Marketing Systems..SO GET ON BOARD NOW and introduce the others to the future.

5. Excellent Products and Partnership. By joining CCPRO you are given the opportunity of selling some excellent wealth building products, products that give you the tools to build your financial future. These products teach debt consolidation, retirement planning, happiness and fulfillment, wealth acceleration, and gives access to expert professionals, seminars, conferences etc. Hence the market for these products is a very wide and diverse one. The company itself, Wealth Masters International is one of the fastest growing companies within the industry which plans to go public within the next few years. Kip Herriage, co-founder of the company will bring his 15 years of Wall Street experience to the company.

Give this a try….It is definitely worth a try. For more info check out my site at www.oneyearplan.net/omarsev

My name is Omar Seville and I am a Financial Analyst and Investment Advisor at a Wealth Management Company. My interests include Real Estate Investing, Forex Trading, Equities Trading, Music Production and Internet Marketing. My website is www.oneyearplan.net/omarsev

Multi Level Marketing Know How

Have you ever wondered what it takes to succeed in multi-level marketing? Maybe you've tried to work a few programs before, and it just wasn't as easy as it sounded in the beginning?

Its not your fault!

All you've been missing is the right kind of multi-level marketing "know how." You just need someone to show you how to find profitable opportunities, rapidly build a large downline in each of them and set the whole thing on autopilot.

Step One: Find a Profitable MLM

Multi level marketing is like any other kind of marketing: you need to find a niche! Forget the over-saturated, seen-it-before markets. There is way more to MLM than selling things like vitamins, colloidal silver, e-mail safelists, etc..

The truly great opportunities, ones where the companies are selling products people really want and need, are not advertised like the flavor of the month. Instead, you've got to do your own digging.

The best place to start is on-line by using an Multi level Marketing directory, such as the MLM & Direct Sales Directory located at: http://mlmdirectory.nmbj.com/ You can find niche opportunities there for everything from art to fashion to insurance.

Think about your own hobbies or personal interests, and try to locate an opportunity that falls in line with them. You'll go much farther, much faster, when you're working a niche you feel passionate about.

Step Two: Learn How to Generate Leads the Easy Way In Multi Level Marketing

Cold-calling and door-to-door sales are a thing of the past when you learn how to generate leads via the Internet.

It doesn't matter whether the company you represent processes orders on-line, over the phone or even by old-fashioned mail-in order forms. Your potential customers, as well as your potential new downline members, can all be found on the Internet.

Therefore, you need to set up a web site dedicated to capturing leads. In other words, you need to get people's names and e-mail addresses onto your own mailing list.

Once you do this, you can follow up with all of your leads at will. You can introduce the products and the opportunity at your own pace, taking your time to educate your prospects as thoroughly as possible.

Your credibility, as well as your ability to convert leads, is greatly enhanced when you are able to provide quality information. You accomplish this effortlessly when you have your very own opt-in list of targeted leads.

Step Three: Automate and Duplicate Your Efforts

You'll make the big bucks when you know how to use the concept of 'leverage' to your advantage. You must learn how to leverage your time and money to achieve greater and greater results.

True leverage means earning more while working less, and there are two concepts you must grasp in order to make this dream a reality: Automation and Duplication.

Automation means creating a system where the majority of your marketing tasks take care of themselves.

Again, the Internet will come to your rescue. Put in just a little bit of work upfront, and you can have advertisements that drive visitors to your site automatically, where they can opt-on to your list at the push of a button.

After that, your e-mail 'autoresponder' sends out a series of promotional messages that you've written and loaded up in advance. You don't even have to be at your computer! Your sales message will get to your prospect whether its 9am or 9pm. Meanwhile, you get to go out to a movie or spend more time with family.

Now, let's talk about duplication. Duplication means you take an already winning system, and repeat the set up on a new opportunity.

For example, let's say you've got the profits rolling in from MLM #1 by using the power of Internet automation. You can now move on to set up the same type of system for MLM #2. Maybe you want to move into a different niche or take part in a residual income opportunity?

No problem. Just duplicate your winning model over and over for each one. Eventually you'll see the cumulative effect this has on your income.

Step Four: Keep Adding to Your Multi Level Marketing Know How

Long term success depends on you taking your business seriously. Growth in any business is directly proportional to the growth in knowledge of the business owner. Stay on top of the latest trends and news in your industry.

To find the best home based business ideas and opportunities so you can work from home visit: http://www.home-profit-center.com

In 2007, We Seen Some Great Viral Marketing Strategies

In the past year there has been some great products that have come to light in the area of viral marketing strategies. There is also some more fantastic products waiting in the wings, yet to be released in the coming year.

In the early part of 2007 came Tim Brocklehurst's Viral Spiral. This product has got to be one of the hugest and best creations in the viral marketing arena. It definitely hadn't been seen before. I dare say, if there are going to be some type of copy cat types of products trying to replicate what this amazing product has become, then they are definitely going to have a tough time keeping up. With the advancements always being made to this product it would be very difficult, if not impossible, to ever match up to what this product has already become.

There was also a lot of other types of viral advertising types of products. These ranged from viral ads, or viral types of link cloakers. Some were quite good, well others simply didn't deliver on their promises as far as the traffic you would be generating as a result of their use. The top ones that came to light would be Frank Bauer's Viral URL, Brett Ingram's Viral Link Tracker and also Chris Haywood's Viral Pop Ads. The one unfortunate thing that I did notice with some of these products is that when a lot of people started to use the systems, the loading time for web pages that were using the links supplied by the sites became very, very sluggish. But, Frank Bauer's Viral URL does seem to be unaffected by this, at least as far as I can tell.

Near the end of 2007, we also seen a few great viral softwares popping up. These softwares by a company called IM Buzz Creators are still being released on a monthly basis. So far, every one of them seem to be of very good quality and their viral aspects are fantastic. Considering you can rebrand any of these softwares with your own name, banners and links, each one of these are definitely worth the investment.

There are some great uses for getting these softwares to go to work for you with your viral marketing strategies.

Firstly, you can sell the software for whatever price you would like to. When you buy one of these buzz softwares, you now have the re-branding and resell rights to each software. You can make some fast sells to your current subscriber list because you can price it reasonably and many people will enjoy getting it for a great price.

Secondly, if you are inclined to do so, you could also just give it away. You could give this to your subscriber list or directly from one of your websites for absolutely nothing. Giving it away for free might not appeal to as many people out there, but you have to look at the big picture when your giving software such as this away. The big picture is that anybody that uses this software will have links to your other products or affiliate products you may be promoting in the software itself. If anybody who clicks on one of these links decides to purchase the product then you are credited with the sale. Very powerful indeed!

This method of giving it away can also be carried a step further. You can also give the person that acquired the software through you, giveaway rights to the software. This way, he/she is free to give it to his/her friends, or perhaps their own list, or from their web site and benefit themselves somewhat as they are creating a good relationship with people by simply giving it to them. You in turn benefit since it is being spread virally and carrying your very own links.

The last method that you could use in your viral marketing strategies is to make this software available to members of a membership site in which you own. By doing this, you are supplying your members with good software for their own use, it carries your links and well you know the rest of the story. Viral software is here to stay, and the sooner you take advantage of using it with your marketing the better off you will be in the future.

Applying viral marketing strategies and tactics will, in time, create a cascading effect in which you will notice having a profound effect on sales in your immediate or near future!

The Davinator is constantly looking at viral marketing strategies to improve the overall effect in his strategies. He also enjoys helping members of Holly Mann's forum and an administrator to help them overcome marketing barriers they may be facing themselves.

Rethinking Your Marketing Strategies: 3 Common Sense Approach to Advertising

Printing services is part and parcel of experiencing the entrepreneurial life. It is part of learning to strategize your advertising to reach a wider demographic while targeting those who have longer attention span to listen to a more in-depth discussion.

The challenge of advertising is seldom just design related or making catchy slogan. It's largely about interpreting what your customer's want from your services and the level of conversation they need to attain from your marketing materials.

Take for example the fact that despite the marketing principle of short and catchy slogan, the best performing print ads are those that offer in-depth analysis of the products. These short and catchy slogans may catch interest, but how far do they go in converting these interests to sales?

When you want to make the most of these longer attention span customers and their need for information, use the following print ads:

1. Market to Your Market:

Many advertisers with big funds and short catchy phrases can afford to advertise to mainstream audience and get low response rates. Small businesses on the other should market to a small target group with a higher response rates.

The more interested the customer is in your product, the more likely he is to read through what you have to say. The longer they read the more chances you have of convincing them to make the purchase. Do your customers the service of placing as much information as you can into your print materials.

Just think about the nearly 3,000 advertisements you've seen today and which of them actually stuck? If the product doesn't meet your need, does repeating cheap and reliable service make it stand out more on the thousandth time it was mentioned? Or was it equally forgettable as the 31st time you've heard of it?

2. Start a Conversation:

If you want to put up outdoor advertising, be sure you can follow it up with additional materials people can look to for more information. The best way to do this is to set-up a website people can go to for more information. They can even use to enroll to your mailing list where they get occasional updates.

You should have content laden website people can browse through for more information. Instead of dictating information to them, the website is a good way for people to customize their own experience going to pages they find helpful and totally neglecting those that they think irrelevant. . 3. Respect Your Customers Intelligence

People born to mass media can always screen out advertisements that are condescending to their ability to think logically and intelligently. On the other hand, they reward those who choose to engage them in intelligent conversations.

Many consumers are growing more critical of advertisements that are more fluff and style than substance. They may want high quality posters and full colors from your printing services, but they want it to support your content. When you focus too much on style, the message it sends is clear: you would rather spend time and money on marketing that improving on your craft.

Printing Services guides and topics can be found at Full Color Printing Online - U Printing