If you have never gone to an online marketing seminar, you're missing out.
I know what you're thinking...
"Seminars are expensive."
That's true. They are. Some of 'em cost over $5,000. Even the lower-priced parties are around $2,000.
"It's a pain in the butt to attend."
Again, that's fair. In order to go, you have to get on a plane and fly somewhere. And you have to take time from your work and family to do it.
But, there are at least 3 reasons that attending seminars should be on your priority list (even if you DON'T plan to do a major product launch).
1. You Are Surrounded By Like-minded People.
Scoff if you want. But, I'm telling you, there's huge POWER in being around folks who are driven to the same goal as you are.
To this day, my friends and family don't really get what I do. They nod their heads and smile, but I can tell their eyes are glazing over.
Well, picture being at a party with a few hundred people who not only know what you do... they do it, too! You'll be amazed at how inspiring that can be.
2. You Meet People Who Inspire And Drive You.
I know it sounds flighty. But, when you're downing drinks with someone and sharing strategies back and forth about what's working, your mind ignites.
You find yourself wishing you'd brought your laptop so you can start taking action that moment!
And here's something better... you exchange phone numbers (yep, remember that thing you used to use before becoming a recluse?) and follow up with each other.
That's accountability, baby and it can drive you to major success.
3. You Remove Yourself From The Daily Routine.
Ever wake up and have trouble getting your engine started? (I'm not talking about your car here.) And if you ever DO get the thing to turn over, you can't seem to get any speed?
It happens to me all the time. I'll wake up and the day will pass without my having done one truly productive thing! It stinks.
I'll tell you why it happens to me...
I get bored of my routine! Now, don't get me wrong. Routines are good. In fact, they're CRITICAL to your success. Humans need routine.
But, it's JUST as important to get OUT of your routine. And going to a seminar does that for you. It makes you leave your boring daily routine behind.
Going to a seminar can give your brain (and motivation) the jump-start it needs.
Last Thoughts
I'm not trying to sell you on a seminar here. I'm only trying to get you to think about going to one.
There are a lot of benefits to going. Benefits that aren't always clear until you're there, in the hallways, in the bars, at lunch... talking with folks who are doing EXACTLY what you are doing.
It's empowering. It's inspiring. And chances are, one you attend a seminar, you'll be excited to go to another.
Thursday, April 30, 2009
Sunday, April 26, 2009
3 Reasons Postcards Are The Best Way To Advertise
When I say postcard, maybe you think of the old fashioned, jagged edged dull pieces of card stock. Think again! Today's postcards are vibrant, high-impact creations with clip art so real that it'll jump off the page at you. And the best thing about them...
1. They're Short and Personal
Let's face it, people just don't have time to sort through a lot of advertisements and junk mail. If the truth be known, they immediately identify ads and pitch them into the trash without ever slitting the envelope.
Postcards get read! It's already open, and the message is "in your face" without exerting any effort to absorb it. Even if the reader isn't trying to read it, he'll get the impact of the short message before he tosses it.
Personal messages have a greater appeal than mass mailings. Postcards keep the old time charm of a personal greeting while implement new high tech marketing strategies... a combination for success.
2. They're Easy And Cost Effective
Hey even the postage for a postcard is cheaper! Go to your printer and have them print you up several thousand for 7 or 8 cents apiece. Not too bad! For about 30 cents you have a cutting edge, high impact marketing tool ready to be put to use.
You don't even have to bother with putting them in the mail. Many print warehouses will take care of it for you. Hey, what could be easier?
3. They Keep Your Marketing Strategy Hidden From Competitors
Do you get tired of spending countless hours agonizing over new marketing strategies, only the have your competitors jump right in and ape your campaign? Yeah, it's pretty frustrating, but hard to do anything about. Everything you do is right in front of them shouting "Copy Me."
Postcards are private interactions with the individuals who read them. It's a one-on-one campaign that lets you keep the results quiet from prying eyes. Heck, they won't even know what you're doing, much less how to copy it.
There's another sneak tactic that I haven't mentioned yet... using postcards to direct traffic to your Website. That's right! Most of us think we need to use Internet marketing tools to drive up our Internet sales. NOT SO! That's what everyone else is doing, but think about it. A postcard with your slogan and visible information that directs the reader to your Website... yeah, let's hope the competition doesn't catch on for quite a while!
There's not another marketing campaign that can guarantee 100 percent readership! It just makes sense that when more people read your ad, it will be more effective. Use postcards to market and count on a high response rate!
1. They're Short and Personal
Let's face it, people just don't have time to sort through a lot of advertisements and junk mail. If the truth be known, they immediately identify ads and pitch them into the trash without ever slitting the envelope.
Postcards get read! It's already open, and the message is "in your face" without exerting any effort to absorb it. Even if the reader isn't trying to read it, he'll get the impact of the short message before he tosses it.
Personal messages have a greater appeal than mass mailings. Postcards keep the old time charm of a personal greeting while implement new high tech marketing strategies... a combination for success.
2. They're Easy And Cost Effective
Hey even the postage for a postcard is cheaper! Go to your printer and have them print you up several thousand for 7 or 8 cents apiece. Not too bad! For about 30 cents you have a cutting edge, high impact marketing tool ready to be put to use.
You don't even have to bother with putting them in the mail. Many print warehouses will take care of it for you. Hey, what could be easier?
3. They Keep Your Marketing Strategy Hidden From Competitors
Do you get tired of spending countless hours agonizing over new marketing strategies, only the have your competitors jump right in and ape your campaign? Yeah, it's pretty frustrating, but hard to do anything about. Everything you do is right in front of them shouting "Copy Me."
Postcards are private interactions with the individuals who read them. It's a one-on-one campaign that lets you keep the results quiet from prying eyes. Heck, they won't even know what you're doing, much less how to copy it.
There's another sneak tactic that I haven't mentioned yet... using postcards to direct traffic to your Website. That's right! Most of us think we need to use Internet marketing tools to drive up our Internet sales. NOT SO! That's what everyone else is doing, but think about it. A postcard with your slogan and visible information that directs the reader to your Website... yeah, let's hope the competition doesn't catch on for quite a while!
There's not another marketing campaign that can guarantee 100 percent readership! It just makes sense that when more people read your ad, it will be more effective. Use postcards to market and count on a high response rate!
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